Most demos are useless
/When you’re selling business solutions to companies, at some point in the sales process you’re likely to end up doing a demo.
Too bad. Most demos are useless.
They usually don’t help the prospective customer make a good choice. They just confuse and bore them.
And they don’t help the vendor make the sale, either. That’s especially true for software-as-a-service (SaaS) solutions.
In this short video, produced with help from the good folks at Openview Labs, I explain why most demos are dreadfully dull, and how we can do better than bore our prospective customers and waste our own time.
Too bad. Most demos are useless.
They usually don’t help the prospective customer make a good choice. They just confuse and bore them.
And they don’t help the vendor make the sale, either. That’s especially true for software-as-a-service (SaaS) solutions.
In this short video, produced with help from the good folks at Openview Labs, I explain why most demos are dreadfully dull, and how we can do better than bore our prospective customers and waste our own time.
